The Neighborhood of Play Logo

Stroll along Adventure Place &

Meet Our Neighbors

Nerdvana

Enjoy a private gaming booth where you can play all of your favorite video games while you enjoy drinks and some delicious fare.

Fattey Beer Co.

Bring your pup to play games and enjoy a mug, cocktail, and some awesome eats.

Lila's

Unwind fireside or on the covered outdoor patio with dinner and a cocktail.

Check back for updates

New Shops Coming Soon!

Be our Neighbor at

Vida Apartments & Townhomes

Live in the heart of the action

VIDA is a unique community where nothing is one-size-fits-all and everything is modern and thoughtfully designed.

Options range from high-end cultural-district townhomes with luxury accents and dedicated garages to simple, sleek studios.

Be a part of the community

Community amenities—such as our gathering room, fitness centers, rooftop deck, and popular restaurants—give every resident abundant opportunities to enjoy comfort, convenience, and connection, both at home and out on the town.

Enjoy the outdoors

Escape the ordinary on our expansive rooftop deck overlooking the Neighborhood and Downtown Rochester, complete with couches, lounge chairs, and plenty of room for all.