Welcome to the Neighborhood of Play
The Strong National Museum of Play
Enjoy two floors—more than a city block long—of dynamic, interactive exhibit spaces and artifact displays at The Strong National Museum of Play, the heart of the Neighborhood of Play.
Leap into the world of American comic book superheroes, play your way through video game history in ESL Digital Worlds, earn the high score on the world’s largest playable Donkey Kong arcade game, and enjoy the indoor Dancing Wings Butterfly Garden.
Let’s Play!
Vida
Retail, Apartments,
& Townhomes
VIDA Apartments and Townhomes provides bright, inviting living spaces near family fun, nightlife, festivals, shops, and more.
Stroll along pedestrian-friendly and whimsical Adventure Place to enjoy a variety of family-friendly shops and nearby attractions.
Hampton Inn & Suites by Hilton
Rochester Downtown
Get cozy with playful accommodations and generous, contemporary indoor and outdoor social spaces steps from The Strong National Museum of Play, retail shops, and dining options. Whether visiting the area for business or for leisure, guests will enjoy a whimsical indoor swimming pool, fitness center, and a lounge to enjoy a snack, afternoon cocktails, or a nightcap.
Dining
Sip and bite your way to joy at one—or a few—of the neighborhood’s many top-notch, family-friendly, play-abundant, daytime-to-nightlife bars and restaurants.
Living
Make yourself at home in the Neighborhood of Play! VIDA Apartments and Townhomes provides bright, inviting living spaces near family fun, nightlife, festivals, shops, and more.
Working
The neighborhood’s prime, new-build retail space gives commercial residents the opportunity to do business adjacent to one of the city’s most popular destinations.